Hyperpure Revenue Falls 31% as Blinkit Shifts to Own Inventory

Hyperpure Revenue Decline

Hyperpure's revenue fell by 31% as Blinkit shifted to an inventory-led model, impacting its non-restaurant business.

In Q2FY26, Hyperpure's revenue declined by 31% year-on-year and 55% quarter-on-quarter to Rs 1,023 crore.

Akshant Goyal, CFO of Eternal, stated that Blinkit has nearly completed the shift to inventory ownership, with 80% of net order value in quick commerce on its own inventory in Q2FY26.

Akshant Goyal noted that most of the business has transitioned to an own-inventory model, except for a few categories.

Author's summary: Hyperpure's revenue drops 31% due to Blinkit's shift to inventory-led model.

more

MediaNama MediaNama — 2025-10-18

More News