Teriyaki Madness has launched what it claims to be the first fully AI-generated ad campaign in the fast-casual space, produced in partnership with AI studio Genre.ai.
The campaign utilized tools like Veo 3, Kling 2.5, and ElevenLabs to generate every on-screen element, including actors, voiceovers, and special effects, with the only "real" element being the food itself.
The move is being billed as bold, cost-saving, and radical.
However, upon closer inspection, the execution appears to be less groundbreaking than initially implied, leaving room for improvement in terms of creative results.
One notable aspect is the potential cost savings, which is a significant advantage that could attract attention.
Author's summary: Teriyaki Madness launches AI-generated ad campaign with mixed results.